Matthew Williamson is to close his London flagship store and focus on ecommerce and licensing partnerships.
The womenswear designer is set to launch a new website at the start of next year, which will offer free shipping worldwide and same-day delivery in London, according to WWD.com.
The brand is also in discussion about how it will work with wholesale partners in future.
The store on Bruton Street will close this summer and relocate to another space in London that will serve wholesale partners and online customers by appointment. The brand’s other store in Qatar will remain open, reported the publication.