Amery Capital’s Maurice Helfgott has joined omnichannel retail management firm Brightpearl as chairman, as the company secures $15m (£12.8m) investment to drive further international expansion.
Helfgott was board director at Marks & Spencer from 1988 to 2004 and is known for his knack of transforming the fortunes of struggling fashion businesses.
He is the founder of Amery Capital, which has a portfolio that includes Oliver Sweeney, Goat and Long Tall Sally. He is also senior independent director of Moss Bros and non-executive director at premium menswear independent End Clothing.
Brightpearl’s enterprise resource planning (ERP) software is used by more than 1,000 brands for more than $1.8bn (£1.5bn) of sales across 26 countries. The latest investment round was led by Cipio Partners, which will join existing investors MMC Ventures and Notion Capital.
Helfgott will help to scale the business internationally, particularly in the US.
“After years of intensive high-quality tech development, Brightpearl has produced an excellent and capable platform, growing rapidly under impressive leadership,” he said.
“The next step is introducing real-time machine learning data into the platform, so our customers are able to make more informed decisions – that’s hugely valuable in the current retail climate.
“Retail and wholesale are in a stage of transformation and reinvention and there is a huge opportunity in this sector. I know from experience that automating the back office to work efficiently is now a major priority for merchants. Brightpearl has purpose built an ERP solution that’s designed specifically for retailers and wholesalers to take back control of their business and generate significant operational gains.”