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Max Mara Group launches two contemporary brands for spring 17

Aiim

Italian fashion house Max Mara Group is launching two new contemporary womenswear brands for spring 17, Aiim and Tresophie.

The brands will be sold through selected third-party stores internationally – not Max Mara branches – from January 2017 and through standalone ecommerce channels at a later date.

Aiim comprises cardigans, dresses, trousers and skirts with ruffle embellishments, frills and 3D jacquard effects, at an average retail price point of €160 (£130). Tresophie features elegant dresses for various occasions in fluid georgette, duchesse silk or macramé-effect organza priced on average at €280 (£232).

M&L Harris Agencies is the agent for both brands and will be selling the spring 17 collections at its showroom in 10-11 Greenland Place in London from July 25 to August 19.

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