Italian fashion house Max Mara Group is launching two new contemporary womenswear brands for spring 17, Aiim and Tresophie.
The brands will be sold through selected third-party stores internationally – not Max Mara branches – from January 2017 and through standalone ecommerce channels at a later date.
Aiim comprises cardigans, dresses, trousers and skirts with ruffle embellishments, frills and 3D jacquard effects, at an average retail price point of €160 (£130). Tresophie features elegant dresses for various occasions in fluid georgette, duchesse silk or macramé-effect organza priced on average at €280 (£232).
M&L Harris Agencies is the agent for both brands and will be selling the spring 17 collections at its showroom in 10-11 Greenland Place in London from July 25 to August 19.