Ailing comfort footwear brand MBT may have been saved in the UK following a deal with the company’s Spanish division, according to reports.
The Times has reported that the Spanish division of MBT has acquired the UK subsidiary’s stock and has told customers that it will resume trading from its eight standalone stores and four outlet shops “soon”. It also has around 100 UK stockists.
Masai Marketing and Trading AG, the Swiss-based parent company, which operated as Masai GB Ltd in the UK, went into administration in May leaving a question mark over its future in the UK.
It is thought the parent company may be planning to regain worldwide control of the rights to the brand through the Spanish division. Creditors are due to meet with administrator Mercer & Hole today (July 16).
Launched in the UK in 1995, MBT was the original “fitness shoe”, which promised to help the wearer tone up, but it had fallen out of favour in recent years as brands such as Reebok and Fitflop won market share. Stockists said MBT had lost its way in recent years.