McArthurGlen is launching a new designer outlet in Cannock, Staffordshire.
The development is part of a £160m joint venture with U+I, Rioja Developments, Aviva Investors on behalf of Aviva Life and Pensions and The Richardson Family.
The centre will span 285,243 sq ft, and the first phase of construction will begin next year with a planned opening date of spring 2020.
Phase one will feature more than 80 stores plus restaurants and cafes, a children’s play area and 1,400 parking spaces.
The Crannock venue will be McArthurGlen’s 26th centre, and seventh in the UK.