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McArthurGlen wants shoppers to fall in love

Designer outlet centre group McArthurGlen is launching ads called 'Love' as part of its guilt-free shopping campaign, which launched last spring. Created by Publicis Dialog, the ads will run on TV, in cinemas and in the press this month, and depict a female shopper falling in love with her purchases and treating them to a candlelit dinner. McArthurGlen has seven outlet centres in the UK and nine in the rest of Europe.