Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

M&Co launches style advice service

Value retailer M&Co has launched a style advice service across its stores following research that revealed women don’t have enough time to find styles to complement their shape.

The service is available across the chain’s 286 stores with customers able to have a free one-on-one style consultation with trained style advisors. The advisors will give advice on what styles suit particular body shapes as well as how people can wear the latest trends.

Carol Birkett, head of retail operations at M&Co, said: “Our research revealed that women are looking to be on trend but are worried that the latest looks will not suit them. Customers often don’t wear the correct cut to suit their shape and don’t feel confident experimenting with new styles or current trends. It was following our research that we made a decision to introduce style advisors to all of our stores.”

She added: “Many women are looking for a store that understands their generation’s style needs so they don’t have to trawl the market looking for clothing.  We want them to be able to walk straight into their local M&Co and to easily find the perfect look for them.”

M&Co will have a minimum of two style advisors per store.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.