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McQ releases autumn 15 campaign with new brand identity

McQ, Alexander McQueen’s sub-brand, has revealed its new logo and autumn 15 campaign.

Showcasing the new McQ logo, which features the name of McQueen and uses black out to just leave ‘McQ’ visible, it is striped across images of models of the campaign including Alexandra Elizabeth Ljadov and Tobias Lundh.

The campaign was photographed by Harley Weir and styled by Jodie Barnes and will be launched in August.

Earlier this month, it was announced that the largest-ever retrospective exhibition of the late designer Alexander McQueen’s work is to open throughout the night for its final two weekends.

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