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Medici takes on two denim labels

Medici, the womenswear brand house whose labels include After Six and Tara Vao, is ramping up its portfolio for spring 10 with the addition of two denim brands that are new to the UK.

FDJ is a shape-controlling Canadian brand featuring 24 styles in four fits – slim, straight, bootcut and flare. Finishes include plains, blue-black, sand-washed and embossed jacquard. Prices start at £36.

Devout Denim, the second brand, has been developed in-house by Medici and comes in two ranges – the Devout Denim mainline and a premium range, Devout Couture.

Devout Denim is highly embellished and features detailed washes and finishes, while Devout Couture includes detailed, embroidered jeans styles and a range of jersey tops. Prices for tops start from £25, Devout Couture jeans are about £150 and Devout Denim jeans start at £35.

The new brands will be introduced to buyers at the next edition of trade show Pure London at Olympia in west London on August 2-4 . For more information call 020 7436 2882 or visit www.medicigroup.co.uk.

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