Contemporary womenswear label Me+Em has received backing from a group of investors including the founder of Carphone Warehouse to continue its expansion plans.
Sir Charles Dunstone, chairman and co-founder of Carphone Warehouse, and two venture capital firms, Pembroke Venture Capital Trust and Venrex Fund have provided investment to step up the label’s mail order, online and retail business, according to The Telegraph. The amount of investment has not been disclosed.
Me+Em was founded by former advertising executive Clare Hornby in 2009, aimed at women aged between 33 and 55-years-old. It sends out 250,000 catalogues each month and trades online, as well as from its store in Connaught Street in London.
The company’s Breton-striped T-shirt, priced at £48, has been worn by the Duchess of Cambridge and currently has a waiting list of more than 5,000 people.
“We were impressed by the way the product resonates with their target demographic and the team’s intelligent approach to marketing and data management,” said Andrew Wolfson, chief executive of Pembroke Capital, which has previously invested in the Bella Freud womenswear label.