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Melinda Messenger made the face of Ultimo

Ultimo, the lingerie brand, has signed celebrity Melinda Messenger as the new face of its D-G cup range.

Messenger replaces Hollyoaks actress Gemma Atkinson, who had been the face of Ultimo since November 2007.

Messenger will model Ultimo's autumn 08 collection, which is available at Debenhams and online.

Ultimo founder Michelle Mone said: "I’m thrilled to announce Melinda Messenger as the new face and body of Ultimo D-G cup. Melinda was the natural choice for the collection, as the Ultimo D-G cup fits in perfectly with her lifestyle and, of course, she looks incredible in the variety of designs."

Readers' comments (3)

  • Can't fathom this choice by Ultimo and they're normally so on it with celebs and marketing. Messenger feels a bit old hat now. But then we did have Mel B not so long ago!!!!!

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  • I think Melinda is a great choice; she's a beautiful woman, and a well respected working mother, a good role model and an established TV presenter / model. Excellent choice.

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  • The bra clearly doesn't fit her properly...not sure what that is saying about the brand

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