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Melka to supply ITV Sport

Melka, the Swedish lifestyle brand, has become the official clothing supplier to ITV Sport.

Melka has designed a capsule clothing line that will be worn by ITV Sports' commentators, reporters, production team and technical staff.

The two year deal will kick off in September and will see Melka clothing worn during The Boat Race, Tour de France, British Touring Cars and ITV Sport's football coverage which includes the UEFA Champions League, The FA Cup, the England World Cup qualifying games, the UEFA Cup and The Championship.

Kevin Stone, group marketing director at BMB, which owns Melka, said: "We are delighted to be working with ITV Sport as their official clothing supplier and look forward to supporting the ITV Sports brand over the next two years."

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