A memorial service for Chris Johnson, who worked at leather glove specialist Dents for 56 years, will be held on 30 November.
Johnson had worked at Dents for 56 years and at the age of 72 was still out on the road visiting retailers.
He died suddenly at the beginning of September.
A memorial service will be held on Thursday 30 November at 3pm at The Free Church, Market Hill, St Ives, in Cambridgeshire.
Refreshments will be available afterwards at The Dolphin Hotel, London Rd, Hemingford Grey in St Ives.