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Men searching for colour this autumn

Coloured trousers and orange hues were the key menswear trends among shoppers in October, according to independent retailers and men’s fashion portal Style Pilot.

Searches for orange items on increased 30.8% during October compared with the month before, while searches for coloured trousers rose 32%. The data is compiled from a combination of text searches and product page views from the site’s 55,000 unique monthly users.

Despite emerald green being named by colour authority Pantone as the shade of 2013, it has been the least popular colour trend so far for autumn, according to Style Pilot.

Paul Harris, manager of premium menswear retailer Philip Browne in Norwich, agreed that green was “always hard to sell” , instead noting a surge in popularity for colours such as mustard yellow, orange and rust.

“[Orange shades] are a nice alternative and merchandise well,” he said. “The winter season is traditionally quite muted, so we like a pop of colour.”

Guy Hudson, owner of Lynx Menswear in Harrogate, said five-pocket coloured jeans from brands including Replay and Citizens of Humanity had been “flying off the shelves”.

“Following the very bright colours of the summer, blues and plums have been selling well for autumn,” he confirmed.

Style Pilot also identified that searches for military outerwear slightly decreased for men in October, although a Diesel field military jacket (£180) and Gant Rugger nylon army puffer (£329.95) were the two most viewed items on the site last week.

Readers' comments (1)

  • The trouble with colour, is that the consumer likes to see it, but generally will not buy it. They just revert to type with the classic colours. This leaves you with the choice of buying colours that look nice or ones that actually sell.

    Emerald Green is indeed a lousy colour and always has been. Anyone who tells you otherwise cannot be taken seriously.

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