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Menlook receives funding boost to grow in US and Asia, a France-based etailer and the owner of Oki-Ni, has received $29m (£18.1m) investment to fund its international expansion plans in the US and Asia.

The funding comes from private equity group Idinvest Partners; Marc and Laurent Grosman, the founders of the menswear retailer Celio Group; and French bank BPI, which manages the Digital Ambition Fund.

Menlook was founded in 2010 by Marc Ménasé. It has three own brands (Menlook Label, Saint Sens and Estime) and 400 partner brands, which include Acne, Carven, Hackett, Gant, Kenzo and Polo Ralph Lauren. The company acquired premium menswear etailer Oki-Ni in May 2013.

It trades in more than 120 countries, including six new markets introduced within the last two years: Germany, the Netherlands, Italy, Spain, the US and Singapore. It is thought the funding will be used to push further into the US and Asia, although Ménasé did not disclose details.

“This latest fundraising drive offers us a fantastic opportunity that will enable us to enhance further the quality of our range of services throughout the world, attract new talents and invest in technologies of the future while playing several markets,” he said.

Menlook, which positions itself as the leading independent pure player in men’s fashion in Europe, has also revealed it is about to launch a premium marketplace that will showcase emerging brands and designers. An exact date for the launch has not been announced.

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