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Men’s brands bullish at Jacket Required

Brands at London menswear fair Jacket Required and new accessories show Detail were putting on a brave face, despite Tube strikes disrupting attendance on Wednesday, the opening day.

The shows ran simultaneously from February 5-7 as attendees were caught up in travel chaos as a result of striking London Underground workers.

However, Andy Tompsett, head of UK at young fashion brand Merc, said buyers were “defiant”.

“There is a positive mood despite the disruption; we’ve had strikes before – the buyers will come,” he said.

Ed Fife from Index London, agent for outerwear label Spiewak, added: “It has been a slow start because of the transport delays but we’ve already seen some key accounts. At Jacket Required you are guaranteed to see UK buyers – it’s an essential show for us.”

Jacket Required co-founder Mark Batista told Drapers the reaction to the new location – the Old Truman Brewery on Brick Lane – had been positive.

“There is loads of floor space and we have an extra 55 stalls, bringing us to 210 exhibitors. The strikes have made life more difficult but we’re a hardy bunch here – we won’t be put off by [rail union boss] Bob Crow and his boys,” he said.

At Detail, Niklas Oppermann, co-founder of leather accessories brand Oppermann London, said he was hoping to see international buyers after a slow start.

“The concept of being parallel to Jacket Required means buyers can visit both shows when they are in London. We have three appointments scheduled with European and US retailers today, and we’re hoping footfall picks up this afternoon.”

Elsewhere, The IMC Buying Group menswear trade show, which took place at Whittlebury Hall in Northants on February 2-3, experienced its “best ever edition” according to show organiser William Coe, director of East of England indie retailer Coes.

He said: “I think everyone was glad to see the back of 2013 and are now looking forward to the new season.”

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