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Men’s fair Detail launches

Brands and buyers have welcomed the launch of men’s accessories trade show Detail, which is scheduled to debut this January in London at the same time as menswear event Jacket Required.

Detail will take place on February 5-6 at the Crypt on the Green in Clerkenwell, not far from Jacket Required’s new east London site on Brick Lane. It will focus on men’s accessories and lifestyle products.

Founded by Jared Horn, former co-owner of Cardiff independent Drooghi and founder of the One Percenter agency, Detail will host up to 30 exhibitors including Universal Works, Veras and Drake’s London.

Simon Spiteri, founder of menswear independent Anthem in Shoreditch, said: “Accessories and lifestyle products are becoming a core part of any business. It’s especially encouraging to have a fair like this in London, as it’s sure to add an edge to any buying mix.

“Any buyers in town for Jacket Required will attend Detail.”

Dan Chamier, owner of Chapman Bags, which will exhibit at Detail, agreed the timing would mean “more people are around with a reason to visit”. He added: “There is no focused accessories show here, so this is a perfect opportunity for us.”

However, Daniel Kallmen, buyer at Trunk Clothiers in Marylebone, argued that Detail fell too late in the season, saying if it had been scheduled during London Collections: Men “not only UK buyers are  in town, but international buyers are around”.

To find out more about Detail, visit www.detail-london.com.

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