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Men's formalwear continues to drive fashion sales for John Lewis

Men’s formalwear continued to be the strongest selling fashion category at John Lewis as fashion sales rose 1.5% for the week to June 4.

Following a poor week for fashion at the department store the previous week, when sales fell 1.1% with only men’s formalwear driving sales, things looked brighter this week with men’s formalwear continuing to perform strongl,y up by 23.4% on the previous week.

Kidswear also had a good week with babywear doing particularly well, up 13.9% on the previous week.

Fashion sales were strong for the department store’s online business, “exceeding expectations” and helping to drive overall online sales up by 16% for the week.

Overall total ex-VAT sales at John Lewis were down 1.5%, while taking into account the VAT rise, sales were only up 0.5%, despite the better weather and half term holiday.

John Lewis director David Barford was hopeful that more unsettled weather, which tends to drives shoppers to department stores, will have boosted trade this week. He said: “We are now into a new week and with the more unsettled weather we have every opportunity to make the most of the footfall in shops together with the continuing growth of business through all our channels.”

Only three branches managed a sales increase: Leicester, Poole and Glasgow.

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