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Men’s online spend soars

Men’s spending on clothing and footwear online grew faster than women’s last year, figures show.

The male online spend in 2007 was £745 million, compared with £507m in 2006 – notching up a growth of 46%.

Women spent £950m in 2007 against £725m in 2006 – up 31%. However, they still outspend men on clothing, footwear, health and beauty.

The total online clothing and footwear market grew by 38%, to £1.7 billion in 2007. Verdict Research surveyed 4,059 online shoppers for its UK e-Retail 2008 report. It found that online sales accounted for 4.2% of all clothing and footwear sales in 2007 compared with 3.2% in 2006.

Researchers said online shopping was becoming an integral part of UK retail, with total online retail spend worth £14.7 billion in 2007 – up 35% year on year. That is a rate of growth almost 10 times higher than the rate of growth of the total UK retail market.

Verdict said a growing number of internet users and more frequent online transactions meant that online retail sales were likely to reach £44.9bn by 2012.

Malcolm Pinkerton, senior retail analyst at Verdict, said: “As today’s younger shoppers get older and their income and spending power increases, the amount they spend online is likely to increase. The internet will be seen as a normal way to buy goods.”

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