The Collections Group has expanded its concession in Jersey department store De Gruchy, bringing in a raft of new brands including Hugo Boss, Polo Ralph Lauren and Tommy Hilfiger.
The menswear concession, called Pieretoni, has almost doubled to 7,000sq ft and is the largest concessionaire in the store. It forms part of a wider strategy at De Gruchy to expand its menswear department.
The expanded Pieretoni concession means that 10% of the store is now dedicated to a formal and casual menswear offer, which also includes Gant, Paul & Shark and Ted Baker.
Collections Group managing director Richard Clews said the revamp was designed to bring a more modern look and make menswear easier to navigate.
“The new department has had a great reaction so far,” he added.
De Gruchy was bought in 2006 by Irish group Ulster Stores, which also plans to revamp De Gruchy’s first-floor fashion area. The menswear refit is part of a £4 million strategy to update the group’s portfolio.