Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Men's revamp at De Gruchy

The Collections Group has expanded its concession in Jersey department store De Gruchy, bringing in a raft of new brands including Hugo Boss, Polo Ralph Lauren and Tommy Hilfiger.

The menswear concession, called Pieretoni, has almost doubled to 7,000sq ft and is the largest concessionaire in the store. It forms part of a wider strategy at De Gruchy to expand its menswear department.

The expanded Pieretoni concession means that 10% of the store is now dedicated to a formal and casual menswear offer, which also includes Gant, Paul & Shark and Ted Baker.

Collections Group managing director Richard Clews said the revamp was designed to bring a more modern look and make menswear easier to navigate.

“The new department has had a great reaction so far,” he added.

De Gruchy was bought in 2006 by Irish group Ulster Stores, which also plans to revamp De Gruchy’s first-floor fashion area. The menswear refit is part of a £4 million strategy to update the group’s portfolio.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.