Men’s sportswear brand Ron Dorff is to make its UK debut next month with a 1,500 sq ft store in Seven Dials, London.
The store, at 5 Earlham Street, is adjacent to surf brand Finisterre and will open in early April.
The French-Swedish brand was founded in 2011 and has a flagship store in Paris. It sells online to more than 50 countries via its own website, and has more than 80 stockists including Colette in Paris and Other/Shop in London’s Kingly Court.
The store will stock menswear including sportswear, swimwear, homeware and underwear, priced from £15 for a pair of socks up to £105 for a sweatshirt. A capsule collection called His for Her will also be available.
Claus Lindorff, co-founder and chief executive, said the new Seven Dials flagship will feature “everything a man needs before, during and after sports combining Swedish functionality with French style”.
JLL and Shackleton acted on behalf of Shaftesbury and Harper Dennis Hobbs represented Ron Dorff.