Menswear brand Natural Selection plans to open the first of a number of UK and international bricks-and-mortar stores in London on April 27.
The debut space, measuring 500 sq ft, will be located at 46 Monmouth Street in London’s Seven Dials district and will stock the brand’s ready-to-wear and denim collections.
It will also house a selection of products from third party designers including New York shoe brand No.288 and Parisian eyewear brand Thierry Lasry.
The interior will comprise light oak flooring, glass furniture and chrome and brass fittings.
An unknown number of additional stores, both in the UK and internationally, are set to follow but neither specific numbers nor a timeframe for openings have been given.
Natural Selection was founded by John Park as a denim brand in 2009 and launched ready-to-wear for autumn 14. The business currently sells online as well as through around 16 stockists including Harvey Nichols, Autograph Menswear and six-store retailer John Anthony.