The organisers of menswear fair Pitti Immagine Uomo in Florence have called upon London Collections: Men to avoid a two-day overlap in the January schedule after agreeing the continental show calendar for the next three years with the Milan and Paris menswear show organisers.
In 2015 Pitti will run from January 13-16, Milano Moda Uomo (which includes the Milan catwalks) will be held from January 17-20, and Paris Men’s Fashion Week (including the French catwalks) will take place on 21-25. In 2016, the respective dates will be January 12-15 , January 16-19 and January 20-24. In 2016, the agreed schedule will be January 10-13, January 14-17 and January 18-22.
By starting on a Tuesday in the second week of January, Pitti chief executive Raffaello Napoleone and his colleagues believe that they have provided the London event with plenty of scope to avoid the sort of two-day overlap that caused logistical problems for exhibitors, buyers and press this year.
“This is a very positive decision”, said Mario Boselli, president of the Italian trade body Camera Nazionale della Moda Italiana. “It will bring order to the international men’s fashion calendar and thus will facilitate tasks of the members of the trade, especially the top buyers from outside Europe. The French organisers agreed with the Italian system’s reasons that were excellently presented thanks to our fine teamwork with Pitti Immagine, proving that there is indeed an harmonious European network which understands the needs of the international market. I would like to take this opportunity to wish the new board of the (French organisers) Chambre Syndicale every success for the future.”
“We are very pleased with these results,” added Gaetano Marzotto, president of Pitti Immagine. “We worked on this for months with the Camera, and with the strong support of the (Italian industry bodies) Centro di Firenze per la Moda Italiana and the Sistema Moda Italia. After this demonstration of consistency on the part of our French colleagues, for whom we have the greatest respect, we still have to reach an agreement with the British Fashion Council to avoid the interference between London Collections: Men and Pitti Immagine Uomo. Now there is room on the calendar and I trust in their good sense: the two-day overlap last January had a negative impact on everyone.”
Pitti Immagine Uomo Tues 13 - Fri 16 January
Milano Moda Uomo Sat 17 – Tues 20 January
Paris Men’s Fashion Week Wed 21 – Sun 25 January
Pitti Immagine Uomo Tues 12 – Fri 15 January
Milano Moda Uomo Sat 16 – Tues 19 January
Paris Men’s Fashion Week Wed 20 – Sun 24 January
Pitti Immagine Uomo Tues 10 – Fri 13 January
Milano Moda Uomo Sat 14 – Tues 17 January
Paris Men’s Fashion Week Wed 18 – Sun 22 January