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Menswear etailer Oki-Ni relaunches

Premium menswear etailer Oki-Ni has relaunched with a new online platform.

The relaunch, which was initially expected last month, comprises around 30 brands. It currently stocks products for autumn 17, and is set to roll out pre-spring collections in the next month.

Its labels include Acne Studios, Adidas, Lanvin, JW Anderson and Stella McCartney.

It is understood that the relaunch was delayed after the website encountered minor technical issues.

Four Holdings, the parent company of distributor Four Marketing, bought back the etailer in March

Four Marketing set up Oki-Ni as a concept store on Savile Row in London in 2001, stocking exclusive brand collaborations with Adidas, Levi’s and Paul Smith. It later closed the shop and continued operating as an online business.

It sold Oki-Ni to French etailer Menlook Group in 2013 for an undisclosed sum. 


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