Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Menswear focus at Sixty Group

Sixty Group is placing a renewed emphasis on its menswear business for 2009.

Mainstream men's fashion brand Sixty will unveil a new, more contemporary look for autumn 09 following the appointment of creative director Alessandro Gramolini, while the more premium Energie brand is planning a high-profile global advertising campaign.

In his last role Gramolini designed for brand house Blue Jenius, whose portfolio includes denim brand Parasuco.

"We are close to signing an internationally known celebrity who will become the face of Energie for our spring and autumn 09 campaigns," said Caterina Doppieri, international head of advertising and media at Sixty Group.

The company is also considering plans to take Energie to the January edition of trade show Bread & Butter Barcelona. The appearance of Energie at Bread & Butter would be a first for Sixty Group, which has until now only used the show to present its women’s young fashion brand, Killah.

Men's tailoring exhibition Pitti Uomo in Florence is being considered as the venue for the trade show debut of Sixty’s new look, which is pitched at a slightly older consumer than Energie.

Last month, Sixty Group launched an international transactional website for Energie, following the introduction of a transactional website in September for its women’s young fashion brand, Miss Sixty.

The website is selling a range of archive jeans styles signed by Sixty Group owner and founder Wichy Hassan. Sixty Group plans to launch sites for Killah and Sixty in the first half of 2009.

Commenting on the company's decision to take the UK business into administration in September, a Sixty spokesman admitted there would be a restructure of its UK retail
operation. Sixty UK’s managing director Jonathan Richards is working on plans for the network of 13 UK stores with the company’s retail commercial director Mark Tancrel.
Sixty Group is understood to be considering a variety of moves, including relocating some units to more appropriate locations, and has not ruled out closures.

Internationally, Sixty Group is looking to grow its retail presence in Moscow in Russia, where it plans to open a Miss Sixty flagship store in March followed by a smaller dual brand unit, also in Moscow, for Miss Sixty and Energie.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.