East Yorkshire menswear independent Verb has launched a womenswear offering on the back of rising footfall from female shoppers.
Beverley independent Verb launches womenswear
Verb, which is located in market town Beverley, decided to bring in womenswear after trialling a limited women’s summer collection.
The store commissioned a buying consultant to source a collection from Italy that complemented its men’s ranges.
The womenswear range comprises clothing, footwear, accessories, outerwear and jewellery.
The two-storey store, which spans 1,550 sq ft, is using its first floor to house the womenswear collection and has doubled its staff count to six along with the expansion.
Owner Lee Wardell told Drapers the move came after the business noticed a substantial number of female shoppers came in to browse every week, their numbers boosted by a nearby college.
He said: “We wanted to pick up their weekly purchases. Our new collection appeals to a target audience of 25-plus, and we feel it fills a gap in the Beverley women’s fashion market.”
He described the womenswear floor as featuring a “softer feel, with floral displays and a more feminine style”.
Retail prices range from £20 for scarves to £150 for a high-waisted puffa jacket.
Verb opened its doors in May at Flemingate shopping centre. Its menswear brands include clothing labels Pearly King, Gibson London and Florentino, footwear brand Goodwin Smith and accessories from Harris Tweed.