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Menswear labels Several and Percival look to crowdfunding for growth

London-based menswear brand Several is seeking £350,000 investment via crowdfunding platform Crowdcube to fund its expansion, including the launch of a flagship store.

Several spring 16

Several spring 16

Several spring 16

The brand, launched in 2014 by former Bally creative director and head of Aquascutum menswear Graeme Fidler, has more than 170 international stockists, including Mr Porter and Selfridges.

It is positioned between brands such as APC and Marni, designed with an “understated, modern luxury aesthetic” and is based at Rochelle School in Shoreditch, east London.

Several joins menswear brand Percival, which also launched a crowdfunding campaign to raise £250,000 earlier this month to develop its wholesale strategy and launch another retail outlet.

Percival launched in 2010 and opened its first store in London’s Soho in December 2012. It plans to use the funding to invest in attending trade shows, offering larger sample sets, online marketing, a store refurbishment and an ecommerce consultant.

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