Sainsbury’s Tu has expanded its formal menswear offer following strong sales in the category.
Menswear sales at Tu have risen 13% over the last six months, compared to the same period in 2015. Its men’s formalwear collections delivered 40% growth for the 12 months to September.
The retailer added 17 new lines during the period, representing a 33% increase in the range. Wool-rich suits and blazers have seen a 75% hike in sales in the last six months.
In response to demand from shoppers, Tu has introduced Harris Tweed jackets retailing at £110 in around 10 stores across the UK.
The retailer has also launched other new premium lines, including 100% merino wool jumpers from heritage sports brand Admiral, lambswool knitwear and tailored suits.
James Brown, commercial director of Sainsbury’s Argos, said: “The menswear clothing market is an exciting area of growth. Men are increasingly shopping for themselves and we’re focused on making it easier and more convenient for them. Our Harris Tweed jackets are a great example of how we’re innovating to ensure we’re offering our customers – male and female – a choice of high-quality products at great prices.
“Shopping for clothing in supermarkets has become firmly established and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share.”