Mail order menswear retailer Joseph Turner is to move into womenswear for the first time this month with a 72 piece collection.
The Yorkshire-based firm, which started in 1997 offering men’s shirts, said it had moved into the market following a gap in the market.
Rachael Joyce, womenswear buying manager at Joseph Turner, said: “Our aim was to design a range of smart and elegant wardrobe favourites that echoed our Yorkshire way of life; ideas of the countryside and local tradition. After speaking to our female customers we realized that there is a real gap in the market for high quality, sophisticated clothing that is made to fit properly and flatter the figure.
She added: “The quality of fabrics used in mainstream womenswear in the UK has declined dramatically in the last 10 years, now is the right time to launch a collection which is designed with quality British fabrics at its heart.”
The collection will include Yorkshire and Harris tweed jackets, British Millerain wax coats, silk camisoles, jeans and corduroys. Launching on August 31, the range will be priced between £22 to £179.
The retailer, which also sells its range through its website, said most of the products had manufactured in the UK.