Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Berwin vows Bäumler spring deliveries will be on time

Berwin & Berwin managing director Simon Berwin, the new owner of German menswear brand Bäumler, has reassured stockists that spring 10 deliveries will arrive as scheduled.

The Bäumler name and spring 10 order book was rescued from administration by suit specialist Berwin & Berwin, in partnership with Bäumler’s UK agent Jason Gerrard, on November 5, as revealed by Drapersonline.com.

Berwin added that one of the principal reasons for the joint deal was Gerrard’s “20-year experience” in the business, which would ensure the brand could continue
to run smoothly and that it
would be “business as usual” for its 150 UK stockists, which include Moss Bros.

Berwin added that he would take the brand back to its tailoring basics. “We want this to be a formal offer, not a lifestyle offer,” he said.

He added that some manufacturing would relocate from Hungary to the Far East for the spring 11 collection. Berwin said it was too early to tell if there would be price changes as a result, but
that there could be some benefits to stockists.

Under the terms of the deal, Gerrard will oversee the design and sales of the brand, while Berwin & Berwin will run operations and manufacturing.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.