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Tufnell signs licence for Burro rebirth

Greg Tufnell, managing director of menswear brand Peter Werth, has signed an exclusive licence agreement for menswear label Burro via his acquisition company Brand Acquisitions.

The deal will lead to a spring 10 relaunch of Burro after a five-year, full-collection hiatus. It was founded in 1990 by Su and Olaf Parker.

At its peak in the mid-1990s, Burro was considered to be one of the most influential brands in the contemporary menswear market. The Parkers will continue to design for Burro under the new deal.

The brand will be positioned at the young fashion end of the menswear market and the collection will initially be relaunched in the form of a range of limited edition T-shirts. For autumn 10, the collection will expand to comprise shirts, outerwear, jackets, jeans and knitwear.

Wholesale prices will range from £8 for T-shirts to £45 for outerwear.

Tufnell said: “We continue to invest in brands with a strong heritage. Burro has a very clear style and positioning which will allow us to develop our plans quickly both here and internationally.”

Brand Acquisition sales director Peter Lynes will oversee the sales of Burro and plans to build the brand in the UK and relaunch it in Japan.

Tufnell bought Peter Werth in 2008 and rescued womenswear brand Pink Soda from administration in June 2009.

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