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Merc launches concessions in Asia

Young fashion brand Merc has opened a concession in the Siam Paragon department store in Thailand’s capital city Bangkok.

The 645 sq ft concept store offers 80% of the menswear brand’s autumn 13 clothing collection and a dedicated shoe display.

Marc’s head of UK Andy Tompsett said the new opening indicated the “strength of the brand worldwide.”

He added: “Coupled with the successes with Asos with their launch into Russia and China, with Zalando in 14 markets, the export domain of Merc is looking stronger than ever. These new emerging markets do have their challenges but our first foray into Thailand has been met with much acclaim.”

Merc also has concessions in House of Fraser and Galleries Lafayette in Jakarta.

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