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Merger deal brings Wolsey 1755 to UK

British heritage menswear brand Wolsey has acquired subsidiary Wolsey Scandinavia.

Following the deal, Wolsey, which was founded in 1755 and has a royal warrant, will introduce the Swedish-designed Wolsey 1755 label to the UK for spring 12.

Aimed at a younger and more trend-savvy male shopper, the Wolsey 1755 collection features slim silhouettes and mixes tailoring and workwear. A limited retail distribution is planned, targeting different retailers to the core Wolsey collection, which has 180 UK stockists. It is also looking to open a standalone London store just for the 1755 label.

Wolsey chief executive Fergus Patterson said: “Wolsey has significant international aspirations and it is in keeping with our long-term strategy to fully develop the brand that we merge the UK and Scandinavian operations. Bringing the two businesses together will open up the UK market to our Scandinavian-designed collection.”

As a result of the deal, the details of which remain undisclosed, former Marc O’Polo sales director, UK and Republic of Ireland Steve Kelly has joined Wolsey as UK sales director, while Stefan Wahlen, who has held roles at Levi’s and Nike, has been appointed as international sales director with a brief to strengthen the brand across Europe.

Wolsey creative director Richard Bengtsson will be the design force behind Wolsey 1755, while Alison Craft has taken on the new role of design director responsible for both brands. She joins from manufacturer Coats Viyella.

Anders Nordström, who was appointed chief executive for Scandinavia in January, will continue in his role.

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