Virtual fitting room specialist Metail has raised £10m in funding to scale operations and expand its presence in Asia.
The funding round was led by Hong Kong-based manufacturer TAL, which led the previous round in 2014 and is one of the tech firm’s biggest investors.
This fresh injection of capital is in addition to the £12.5m already raised since Tom Adeyoola founded the company in 2008.
Metail currently has 7.7 million customers, and the funds will be used to scale its operations in Europe and Asia.
Adeyoola said: “These funds set us in great stead for our mission to become the Google of size and shape. The Asian focus on innovation in the fashion supply chain has meant that TAL has looked to Metail to provide breakthrough technology for garment digitization and data collection.”
Delman Lee, president and chief technology officer of TAL added: “Metail has some of the most advanced technology in this area, and its unique dataset leads to a number of transformative applications for the whole garment supply chain, ultimately leading to clothes that fit the customer better.”
Caroline Rush, CEO of the British Fashion Council said: “Metail’s technological approach to solving the sizing dilemma faced by retailers and customers alike is changing the traditional face of the fashion industry. The investment in Metail is yet another example of Britain’s long-standing excellence in fashion receiving global attention.”