The organisers of international footwear tradeshow Micam hailed this season’s edition a success and “one of the first signals of the long-awaited recovery”.
Despite attendance being flat at the show in Milan, the president of organiser Associazione Nazionale Calzaturifici Italiani (ANCI) Vito Artioli said orders seemed to have taken off, with buyers in a positive mood.
Micam, which took place at Fiera Milano Rho in Milan between March 2 and 5, attracted 36,623 visitors, versus 36,555 recorded in March 2009.
Artioli said: “The number of visitors should be interpreted taking into account the fact that, both for large groups and individual stores, the average number of operators accredited for each one is now lower because of the effort at containing expenses.”
Some 1,597 companies exhibited at the event, including 591 overseas companies.
Artioli said the show could be interpreted as “one of the first signals of the long-awaited recovery”.
He added: “Not only for the positive result regarding the number of admissions, but especially because the exhibiting companies confirmed to us that the business negotiations begun at the event had been positive and that orders seem to want to take off.”
He added that the number of overseas buyers attending the event was positive and particulary high from Russia.
Some 17,687 Italians buyers attended with 18,936 visitors from overseas. There was a significant presence from Spain, which remains the number one country in attendance, followed by France and Germany. Buyers from Russia and the countries of the former Soviet Union along with the Japanese and Americans were present.