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Micam hit by early dateline

Milan footwear show Micam saw attendance drop back this season because of an early dateline and a clash with Paris accessories show Première Classe.

Micam moved its dates forward by two weeks to avoid the show falling on Easter weekend, but the resulting proximity on the calendar to WSA, the US footwear show, has also blighted this season's edition.

The show's Tuesday to Friday timetable, rather than running over a weekend, was also blamed for poor attendance by independents.

The International Designers section was hardest hit with exhibitors reporting poor footfall on the final two days of the show.

However, men's footwear brands said they were pleased with attendance. Mike Wylde, sales manager for Bronx men's said: "We have had a really great reaction and seen all the customers we wanted to see, including independents. Customers have written orders with us."

The mood of the show was particularly sombre amongst UK brands and exhibitors still reeling from the fallout of the collapse of footwear chains Dolcis and Stead & Simpson.

Several suppliers told Drapers they were looking to make up a shortfall in orders overseas while others said they were backing in-season stock to capitalise with the retailers that have under bought because of nervousness about the economy.

The next edition of Micam is expected to take place as normal in mid-September. However the show will kick off on a Wednesday and run through to Saturday rather than Thursday to Sunday.

Exhibitors said the show would need to return to its Thursday to Sunday timetable if September footfall did not pick up significantly.

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