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Micam Milan: Brands upbeat on day one

Confidence was high on the first day of the spring 15 edition of Micam Milan on Sunday (August 31), with footwear brands reporting increased orders following strong sales throughout the summer.

Mirroring the sentiment at other trade shows this season, exhibitors were optimistic for spring 15, with some orders already up on last season.

Van Dal head of product Claire Farmer said there was a definite upturn in consumer confidence: “A lot of our retailers had a great summer and cleared the decks so they are ready to buy more this season. People are not only picking up the core range but are buying the new metallic and matching bags as well. It’s definitely improving out there.”

Simon See, sales executive at British brand Hudson, agreed: “Retailers had a good summer so they are putting down bigger orders for next year. It is more upbeat out there. Micam has been up and down over the last few seasons but that’s reflective of the market. It is a lot more positive. Buyers have gone back to good-quality products so we’re benefitting from that.”

Julian Hakes, owner of the eponymous women’s label, said his stand was busy on Sunday morning. “We’ve had a good start and Micam is always the best trade show for me. The international section here [in Hall 2] is great as the price points are all around the same mark, so it makes it easier for buyers.”

Base London marketing manager Pete Winkworth said Sunday was “better than expected”, with buyers from Italy and Germany picking up on the more colourful and adventurous styles on offer from the brand’s spring 15 range.

Anthony Miles, founder of the eponymous British men’s brand, said Micam is his best show. “We’re expecting it to be really busy on Monday and Tuesday, we’ve a lot of appointments booked. We have expanded our distributor network this year, bringing on Japanese, German, Austrian and Swedish agents, so they will be bringing a lot of their customers to the stand.”

Janan Leo, founder of women’s label Cocorose London, said Micam was essential for meeting with both existing customers and distribution partners. “It’s great to meet up with everyone from our Italian to our Japanese partners; it’s a great relationship builder for us. Micam is a great show.”

The show runs from August 31 to September 3 at Fiera Milano.

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