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Micam to combine with Chic in Shanghai

Footwear trade show Micam Shanghai and Chinese clothing fair Chic will run a joint event on March 18-20, 2015.

Chic is relocating to Shanghai from Beijing, where it has been based for 22 years. The combined show will take place in the newly-built Hongqio Exhibition Centre.

The British Footwear Association said the partnership would be a “very positive change for this growing show (Micam) and those interested in entering the Chinese and Far Eastern market. With an estimated 110,000-plus visitors across the two shows, both will benefit from each other’s footfall and marketing opportunities.”

The show will run alongside the Intertextile fabrics fair at the same venue.

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