Peacock, the former sales manager at Vera Mont and Gil Bret, said: "I am very pleased to join Michael H, which is a highly respected family company, successful in both wholesale and retail shops in Ireland. I feel there is great potential to further develop all four brands in the UK."
Managing director Lynda Heather added: "This latest appointment highlights our continued commitment to a very valued export market and is part of our ongoing growth strategy. Karen is well known and respected within the industry and we look forward to the contributions she will bring to our business in the UK."
The Michael H brand portfolio includes Gold, Personal Choice, Lady Augusta and Rouge. In 2005 Gold was named Womenswear Brand of the Year at the Drapers Awards.