Mark Brashear, Hugo Boss’ former chairman and chief executive for the Americas, has been appointed president of menswear for luxury lifestyle brand Michael Kors.
Brashear took up the newly-created role on 7 July, reporting to Michael Kors’ chairman and chief executive John Idol.
Prior to his five-year tenure at Hugo Boss, which ended in June, Brashear was president of French high-end label Façonnable from 2001 to 2008 and executive vice president, Southwest Unit, at US retailer Nordstrom from 1993 to 2001.
Kors called Brashear’s appointment a “key element” in the brand’s strategic development of its menswear business.
Over next few months, Michael Kors will launch a men’s fragrance, introduce a new collection of men’s watches and open a flagship store on Regent Street, which will stock the full menswear range for the first time in Europe. It is currently only stocked at the SoHo flagship in New York.
“The men’s world represents a significant opportunity for us, and we’ve been putting the pieces in place to grow that business,” said Idol. “Mark’s appointment is a big step forward because he brings with him a wealth of skills and experience in men’s brand-building.”