US luxury brand Michael Kors will open a flagship store on London’s Regent Street in autumn 2015.
The three-floor store at 169-183 Regent Street will be its largest in Europe to date, measuring nearly 15,000 sq ft.
It will be within The Crown Estate’s W5 development, which is under construction as part of a wider £1bn regeneration of Regent Street.
Michael Kors already has a store 5,800 sq ft store on the street, at number 223. A spokeswoman could not say if this would remain open.
The flagship will stock the full ready-to-wear womenswear range, as well as accessories and menswear.
It will be the first time the US brand has offered menswear in one of its own stores in Europe. The range is currently only stocked at its SoHo flagship in New York.
“Regent Street is the ideal location to open our largest Michael Kors store in Europe,” said chief executive John D Idol.
“It’s a vibrant and exciting street and a global shopping destination. Regent Street is the perfect place to open a flagship store and present our men’s retail concept to Europe.”
David Shaw, head of The Crown Estate’s Regent Street portfolio, said: “We’re delighted that Michael Kors will be opening in our latest development on Regent Street, a name synonymous with luxury, style and high-quality craftsmanship – attributes that perfectly complement Regent Street’s position as a world-class shopping destination for global brands and flagship stores.”