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Michalsky appoints agent ahead of UK launch

High-end contemporary brand Michalsky has taken on agency Studio 13 to manage its UK launch for autumn 08.

Studio 13 won the contract for the label, which is designed by former Adidas global creative director Michael Michalsky, two weeks ago, and has already secured accounts with London mini chain Question Air and The Design Centre in Dublin.

“We’ve got a list of 20 doors we’re targeting for autumn 08, and our showroom in London’s Notting Hill is already booked up with meetings for prospective accounts, including Matches and Selfridges,” said Studio 13 head of sales Anton Meyer.

Tailoring, outerwear, T-shirts and dresses form the basis of Michalsky’s 250-piece offer, which includes both menswear and womenswear.
Prices start from £43 for T-shirts, rising to £900 for bespoke evening gowns. For more details, call Studio 13 on 020 7243 9395.

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