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Michelle Mone to launch new lingerie brand

Founder of Ultimo Michelle Mone is reportedly returning to the lingerie market with a new brand, two years after leaving Ultimo.

Ultimo Christmas Campaign 2011 1

Ultimo Christmas Campaign 2011 1

The label will be called Michelle Mone Intimates, The Evening Standard reported.

In a tweet, she said her new brand would be ‘bigger than all the others, including Ultimo’.

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