Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Microsoft: 'Tackle the trust issues in AI'

Retailers should seek the opinions of both employees and customers to navigate the ethical challenges of using artificial intelligence (AI), Microsoft chief technology officer Richard Potter told Drapers Digital Festival in London this morning.

In front of a packed room, Potter said that combining AI and trust “will determine your success” of using the technology. 

He explained that, although the technology could bring big benefits and should be used “for good”, some customers might find some use cases intrusive, citing a personal experience when AI was used to detect his age.

Potter said: “Our best way of navigating the ethical challenges of AI lies in our inclusiveness. You’ll never succeed without total inclusiveness – bringing in not just your employees into the discussion, but every customer too.”

Potter said the power of AI is “immense” and shared examples of how the technology is being used now, such as Marks & Spencer using AI to detect spillages in stores or identify when products need to be restocked.

Small business can also benefit from AI, insisted Potter, who said the technology is not “monolithic or expensive”: “It’s immensely experimental and scalable. Subscribe to APIs, test them and hold on to them if they work.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.