It’s that time of the year again, when autumn is upon us and all the knitwear and jackets have arrived.
However, the problem is that they actually arrived in late July when it was not exactly hot or cold. We then endured a few months of in-between weather, as usual in England, which made it difficult to sell seasonal stock.
Now that it’s getting colder, the mid-season Sales have reared their ugly head again, and some quite reputable retailers, both online and bricks-and-mortar, have joined in.
As has been the case over the past few years, the only chance we will get to sell autumn 12 stock will be in the winter Sales, because it is so hard to sell at full price when other retailers are discounting.
Indies may as well not buy any jackets next season so we can sell this season’s at full price next year. That way we could make some money instead of constantly chasing our tails.
This is my idea for successful retailing this autumn – because we should all love profit as much as we love fashion.
The other side of course is that fashion is forever changing and we want to keep attracting new customers, so we should sell old stock, invest in new and keep the merry-go-round going.
Take your pick of the above views … I know which I’ll be taking.
- Kashif Qazi, Owner of young fashion indie Utter Nutter in Romford, Essex