Medium sized fashion retailers suffered in store during December, with underlying sales down 4.6%, according to BDO’s high street sales tracker.
Fashion businesses were the worst performing among retailers captured by the survey, which includes the likes of French Connection, Gap and Hobbs. Overall mid-sized retailers saw sales drop 2.2%.
However online sales offset the decline, rising 31% across all categories.
Don Williams, national head of retail and wholesale at BDO, said: ” Many retailers will feel disappointed with reduced footfall in stores but when the technology is right this shows that this need not be a disaster.”
Figures published by individual retailers so far suggest it was a Christmas in which the sector was strongly divided, with the likes of John Lewis and Next reporting strong results while Debenhams recorded declines.
Marks & Spencer is widely expected to report another drop in general merchandise like-for-likes when it reports on Thursday, although this is expected to be offset by food sales.