Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Middle market loses out to niche players

Premium fashion retailers have grown their share of the womenswear market at the expense of middle market players, according to a report by Verdict Research.

Niche and premium fashion retailers now have 29.7% of the market compared with 22.2% of the market in 2003. This equates to an additional spend of £2.1 billion.

Verdict Research said that shoppers were tired of "mass market" offerings and that as a result, brands such as Fat Face, Joules, Boden, Howies, Ted Baker and All Saints were attracting more shoppers. It added that having a "distinct brand" meant shoppers would put it at the top of their list when shopping.

By contrast, middle market fashion retailers have seen their share shrink back from 56.9% in 2003 to 45.7% in 2008. This is a £500 million loss in value terms. Verdict Research said that the likes of Marks & Spencer, Next and Bhs were losing out.

The value fashion retailers have also grown share from 20.9% in 2003 to 24.6% in 2008, equating to a growth in spend of £1.4bn.

Verdict Research said that 2008 has been the second toughest year since the turn of the century with just 2.4% growth in value terms. Volume growth is also at its lowest level for nine years.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.