D&G plumped for a signature super flirty collection at Milan Fashion Week yesterday as Prada tapped into the youthful end of the market for spring 10.
Cementing the ruffle as the key detail for spring 10, D&G showcased a rodeo girl procession of tiered denim dresses alongside distressed and destroyed playsuits and enough chambray shirts to suggest a wardrobe essential come next February.
The corsetry theme which underpinned the more subtle structures of next season was woven into laser cut dresses, with boning along running along the sides and front adding shape and sexiness. Studded leather skirts, ombre leather panels and cowboy boots brought home the country and western theme.
Over at Prada, high-tech themes were fused with summer holiday abandon as reflective metallic fabrics in short, sharp shapes – triangular capes and raw edged, iron-in crease shorts - were contrasted with palm tree print satin shorts, tropical beach jackets and seafront vista three-quarter length coats.
Daring cutaways that plunged to that waist, and stripes of fabric crisscrossed into halter shapes were destined for the braver Prada shopper. A glam finish of chandelier jewel-strewn overlays on dresses showed a hint that perhaps Prada is ready to consider overt luxury as a trend once more.