The Milan men’s catwalks will come to a close today and there are already some inescapable conclusions to be drawn in terms of spring 10 menswear trends.
Grey will continue to be the anchor colour for suiting. It was used ad infinitum on the Italian fashion capital’s runways. The Giorgio and Emporio Armani collections, Prada and Burberry Prorsum, Ermenegildo Zegna and Alexander McQueen and Missoni were steeped in it.
But from these ashen tones a handful of far brighter colours have flowered.
Three grey-friendly highlights in particular have stood out. One being a subtle lemon used primarily on knits and separates – see Burberry Prorsum, John Varvatos, Marni and Etro. The second was a far punchier tone, an azure blue, which was used at Missoni, Z Zegna and Gucci. This made headway in tops and outerwear and emerged as a rare alternative for tailoring as at Calvin Klein Collection and John Richmond. The third is the most aggressive and easily the most challenging for UK merchandisers – a sunfire red seen at Bottega Veneta and Salavatore Ferragamo.
Red, yellow and blue. These are the primary colours, and tweaked though they may be, together they point to a clear vision for the spring 10 menswear palette..
In terms of casualwear there was a slightly warmer variant with the classic chino khaki and a military olive tone emerging as the key shades.
For a full rundown of the key shows and trends see next week’s Drapers.