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Millions unable to use Apple Pay on UK launch day

Customers of some of the UK’s biggest banks were unable to use Apple Pay on the day of its UK launch yesterday (July 14).

People with accounts at Lloyds, Halifax, HSBC and its subsidiary bank First Direct took to Twitter to complain about not being able to use the contactless payment system.

It is understood HSBC is working towards a rollout of the technology towards the end of the month, but many pointed out that it was supposed to be an Apple Pay “launch partner”.

One customer, Adam Tinworth, tweeted: “So, #applepay is live in the UK. And ‘launch partner’ HSBC – my bank – is no longer a launch partner. Poor show @HSBC_UK”

Matt Rigby added: “Major disadvantage that @AskLloydsBank doesn’t support #ApplePay until the autumn. Big shame! #lloyds”

Meanwhile, Barclays has now confirmed that it has signed up for the tap-and-pay system, which allows people to pay for items using select devices including the iPhone 6 and Apple Watch.

Arcadia fascias Topshop, Topman and Miss Selfridge have partnered with mobile retail technology specialist Red Ant to enable their transactional apps for Apple Pay.

Simon Pritchard, group digital director at Arcadia, said: “Removing the hassle of filling out forms and payment details is a particular priority for us on mobile. Apple Pay goes a long way towards our goal of creating a frictionless checkout for our apps.”


Readers' comments (1)

  • Contactless payment. However you need your actual card if you want to return a purchase. Bad CX that also wastes staff time.

    Poorly executed roll out. Bad CX.

    Customer is King. Good BS.

    Unsuitable or offensive? Report this comment

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